KOREJZOVA LEGAL
Protecting Your Ideas

We have been providing comprehensive services for more than 30 years in industrial and intellectual rights.

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About Us

About Us

The law practice KOREJZOVÁ & SPOL. commenced its activities on May 1, 1992, thus continuing the long-standing practice of Dr. Zdeňka Korejzová from 1968. A lot has changed since then—her daughter, Dr. Petra de Brantes, took over the firm's management, and the name was changed to KOREJZOVA LEGAL—but our commitment to protecting industrial and intellectual property has remained the same.

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Over
30 years
of practice

We bring together attorneys and patent attorneys providing comprehensive legal services since 1992.

Protecting
across 5
contintents

We have reliable partners outside the EU to ensure protection in America, the Middle East, Africa, Asia, and the Pacific.

Always
at the heart
of action

Direct representation of clients in the Czech and Slovak Republics before international offices such as EPO, WIPO, and EUIPO.

More than
40 000
cases

We have handled that many files for our clients during our existence.

Latest News

Latest information and commentaries from the world of intellectual property. Follow us regularly so you do not miss out on any important news.

News

EU Denies Trademark for Ukrainian War Slogan

In recent news, Ukraine’s attempt to trademark the wartime slogan "Russian warship, go f*** yourself" was denied by the European Union’s General Court. The phrase, which originated from a defiant response by Ukrainian guards on Snake Island to a Russian naval demand to surrender, quickly became a symbol of Ukrainian resistance during Russia’s invasion.
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11. 12. 2024

An AI Copy Everyone Loves: Brenda Lee’s Christmas Classic Gets a Spanish Twist!

Recently, AI has found itself clashing more and more with artists' intellectual property. From unauthorized "AI songs" featuring famous performers to artwork created without the original artists' consent, legal and ethical concerns are piling up. So, when news breaks about a new AI-powered project, it usually spells trouble—especially from a legal perspective. But this time, the story is different. Universal Music Group has delivered a little Christmas miracle: the 1958 holiday classic Rockin’ Around the Christmas Tree reimagined with a fresh Spanish twist. And the best part? Every step of the process was done with respect for the artist and her work.
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5. 12. 2024

Calm and Canva: A Logo Fumble, Not A Logo Crisis

What’s it like when two popular apps accidentally confuse users – and one of them makes a joke out of it? The story of Calm and Canva shows us that logo similarity doesn’t always have to be a problem. But when can it become one?  
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26. 11. 2024

Can You Patent AI Inventions? Let’s Break It Down!

Generative AI (GenAI) is everywhere these days. It’s helping companies write better code, generate stunning art, and even predict molecular structures for new medicines. Essentially, GenAI takes loads of data, learns from it, and spits out new, useful stuff. But here’s the million-dollar question: if your AI system comes up with something groundbreaking, can you patent it? It’s not as simple as slapping a patent on your shiny new algorithm and calling it a day. AI inventions—whether it’s the system itself, how it’s trained, or what it produces—sit in a tricky legal gray zone. That’s where patents come in (or sometimes don’t).
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21. 11. 2024

Shein vs. Temu: Who Is Copying Who?

Another legal drama straight from the world of fast fashion! This time, titans Shein and Temu are squaring off. Yes, you heard that right – the very platforms often accused of imitation are now bickering over who has been “inspired” by whom the most. 
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1. 11. 2024

Tesla’s Cybercab: A High-Tech Ride or a Copyright Crash? Alcon Thinks It’s the Latter!

Tesla recently unveiled its highly anticipated autonomous “cybercab,” and while everyone was buzzing about the future of transportation, Alcon Entertainment was busy crafting a legal response. The studio behind Blade Runner 2049 is taking legal action against Tesla, alleging that the electric vehicle giant has lifted visuals straight from their sci-fi masterpiece without so much as a “please.”
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29. 10. 2024

Music & Social Media: How to Avoid Costly Legal Pitfalls

Let’s face it: social media without music would be like Paris without croissants—unthinkable! From TikTok dance trends to Instagram reels, music sets the mood and hooks your audience. But here’s the kicker: using your favorite tune could cost you big if you’re not careful. Let’s explore how companies have landed in hot water recently and, more importantly, how to avoid falling into the same trap. Trust me, a lawyer knocking on your door is never as fun as a trending video.
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24. 10. 2024

New U.S. Patent Rules: Easier for Patent Owners to Defend Their Inventions (Because Who Wants Their Ideas Stolen?)

For those lucky enough to have invented the next big thing, holding a U.S. patent is like having a golden ticket. It gives you exclusive rights to your idea – unless, of course, someone tries to take it away. Welcome to the world of patent challenges in the United States, where your precious invention can be called into question. But don’t worry – some new rules from the U.S. Patent and Trademark Office (USPTO) are making it a bit easier to defend your genius. Here's what’s going on, without the legal mumbo jumbo.
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21. 10. 2024

Keyword Hijacking: When Competitors Profit from Your Reputation

In the U.S., it's pretty common to see billboards advertising lawyers along highways, or even on TV and social media. Law firms invest huge amounts of money in advertising to ensure they're the first name you think of when you need legal help. However, not everyone realizes that when you search for a lawyer online, the results might not always be what you expect. Imagine you’ve seen ads for a personal injury lawyer everywhere. After an accident, you Google their name, thinking you’ll quickly find their website. But instead of that lawyer’s site, the top results are ads for other lawyers! This happens because of a practice called competitive keyword advertising. Photo: Solen Feyissa, CC BY-SA 2.0 , via Wikimedia Commons
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1. 10. 2024

Moo Deng the Hippo: A Thai Zoo's Journey to Trademark Its Internet Star

If you've been online recently, you may have come across the adorable baby hippo, Moo Deng, who's taken the internet by storm. Just a month after her debut on social media, this bouncy little pygmy hippo from Thailand's Khao Kheow Open Zoo became a viral sensation, capturing hearts both in Thailand and around the world.
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25. 9. 2024

Simplifying the Patent Rules: What’s Next for Your Connected Car?

When we think of technology in our daily lives, it’s hard to ignore how our smartphones and even our cars rely on networks like 5G, WiFi, or Bluetooth. These technologies are part of what we call standard essential patents (SEPs). But what happens behind the scenes to get these innovations into your favorite devices?   Let’s break it down.
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17. 9. 2024

ASEAN’s IP Power Move: Strengthening Innovation in the Digital Age

The Association of Southeast Asian Nations (ASEAN) has been turning heads recently in the world of intellectual property (IP), with their commitment to stronger regional cooperation. But what does that mean for everyday folks and businesses in Southeast Asia? Let’s break it down.
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5. 9. 2024

EU AI Regulations: Why Meta and Spotify Are Worried—and How to Protect Your Creative Work

Artificial Intelligence (AI) is transforming our digital world at lightning speed, but not without causing some serious concerns. Recently, the CEOs of Meta and Spotify spoke out about Europe’s AI regulations, warning that these rules might be holding back innovation and leaving European developers at a disadvantage. If you’re a creator worried about how your work might be used in this rapidly changing landscape, you’re in the right place. We’ll break down what these regulations mean for you and how you can protect your creative rights. 
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29. 8. 2024

Stolen Identity and Stolen Skorts: Cassey Ho's Counterfeit Battle!

Imagine finding out that someone is not only copying your stuff but also messing with your face in a video! That’s precisely what happened to Cassey Ho, a significant name in fitness and fashion. Here’s a closer look at her situation, what intellectual property (IP) rights mean, and how modern legal tools can help.
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15. 8. 2024

Millions of Europeans Watch Sports Illegally and Buy Counterfeit Gear: Manufacturers Lose €850 Million Annually

Europe is buzzing with sports excitement, but a drama of illegal activities unfolds behind the scenes. Many fans are watching broadcasts illegally and buying counterfeit sports gear, causing huge losses for manufacturers.
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31. 7. 2024

Exciting Updates in French Trademark Law: What You Need to Know!

France has always been a trendsetter in protecting trademark rights, and now, it’s getting even better. The PACTE Act, which kicked in early 2020, brings a fresh set of tools to boost trademark protection and streamline legal procedures. Let’s break down the top five changes that make this law a game-changer for brand owners.
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18. 7. 2024

Attention EU Trade Mark Holders! Here's What Brexit Means for Your Brands

Hey there, savvy brand owners!  Got an EU Trade Mark (EUTM) from before Brexit? Wondering what’s changed? Let's break it down into bite-sized chunks that are easy to digest!   
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18. 7. 2024

McDonald's Loses Big Mac Trademark for Chicken Products in the EU

The American fast-food chain McDonald's has lost the right to use the Big Mac trademark for chicken products in the European Union. The decision was announced on Wednesday by the EU's second-highest court, which stated that McDonald's failed to demonstrate the use of this trademark for chicken products for at least five consecutive years. McDonald's has yet to respond to the verdict.
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15. 7. 2024

Celebrating Adolphe Sax: The Pioneer Behind the Saxophone

Today marks the anniversary of Adolphe Sax’s landmark achievement—the patenting of the saxophone. Sax, born Antoine-Joseph Sax in Belgium, was not just an inventor but also a skilled flautist and clarinettist. His visionary creation, patented on June 28, 1846, has since left an indelible mark on the music world.
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28. 6. 2024

The Battle of the Bubbles: PriSecco vs. Prosecco

In a twist that has caught the attention of beverage enthusiasts across Europe, the EUIPO has ruled on a fizzing dispute between 'PriSecco' non-alcoholic cocktails and the famous Italian sparkling wine, 'Prosecco'. Here’s what went down.
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26. 6. 2024

New USTPO Rule: Foreign Trademark Applicants Now Need a U.S. Attorney

Starting August 3, 2019, the United States Patent and Trademark Office (USPTO) implemented a new rule that impacts foreign companies and individuals who want to file trademarks in the U.S. If you're based outside the U.S., this rule is crucial for you. Let's break down what you need to know in simple terms.
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24. 6. 2024

Artificial Intelligence and Intellectual Property: Copyright

Artificial intelligence (AI) is significantly reshaping the landscape of intellectual property. Questions surrounding copyright and personal data protection intersect with everyday AI use. What are the key considerations to bear in mind?
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13. 6. 2024

Reducing War Impact on Ukraine IP

The Ukrainian delegation met with the WIPO Committee to discuss the impact of the war on intellectual property.
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12. 6. 2024

How Rihanna's Post Invalidated a PUMA Design

In a striking blend of celebrity influence and intellectual property law, the European Court of Justice recently upheld a decision invalidating PUMA’s registered design for a pair of sports shoes. The culprit? None other than global pop sensation Rihanna and her Instagram account.
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6. 6. 2024

Trademarks and Morality: What Can Be Registered?

The European General Court recently rejected a trademark featuring Pablo Escobar. It was deemed immoral and inappropriate due to the serious criminal acts committed by the notorious drug dealer and narco-terrorist. But can a trademark be rejected simply for being in poor taste?
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15. 5. 2024

Pablo Escobar: To protect or not to protect?

The European Court rejected the application for the "Pablo Escobar" trademark. Can such a ban be justified?
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15. 5. 2024

Intellectual Property: Long Story Short

When did the concept of intellectual property emerge? Let´s celebrate the World IP Day with a little excursion into IP history.
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15. 5. 2024

Are LEGO bricks protected?

LEGO bricks are a popular toy around the world. But are they legally protected?
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9. 5. 2024

What Is IP Scan?

Get an expert IP protection strategy for your new products with a 90% cashback thanks to the EU´s Fund for Small and Medium-Sized Enterprises.
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5. 5. 2024

Small applicants now benefit from a 30% discount for European patents

From April 1, 2024, small applicants benefit from a 30% reduction on all main fees when registering new inventions at the European Patent Office (EPO).
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5. 5. 2024

New EU rules keep up with digital era

After 20 years, the European Parliament has officially modernized design protection rules to keep up with the digital age and encourage a circular economy. The agreement will come into effect on December 5, 2024.
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4. 5. 2024

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