KOREJZOVA LEGAL
Protecting Your Ideas
We have been providing comprehensive services for more than 30 years in industrial and intellectual rights.
Legal Services
About Us
About Us
The law practice KOREJZOVÁ & SPOL. commenced its activities on May 1, 1992, thus continuing the long-standing practice of Dr. Zdeňka Korejzová from 1968. A lot has changed since then—her daughter, Dr. Petra de Brantes, took over the firm's management, and the name was changed to KOREJZOVA LEGAL—but our commitment to protecting industrial and intellectual property has remained the same.
Over
30 years
of practice
We bring together attorneys and patent attorneys providing comprehensive legal services since 1992.
Protecting
across 5
contintents
We have reliable partners outside the EU to ensure protection in America, the Middle East, Africa, Asia, and the Pacific.
Always
at the heart
of action
Direct representation of clients in the Czech and Slovak Republics before international offices such as EPO, WIPO, and EUIPO.
More than
40 000
cases
We have handled that many files for our clients during our existence.
Latest News
Latest information and commentaries from the world of intellectual property. Follow us regularly so you do not miss out on any important news.
News
Patents & Plants: How Easy Licensing Helps Farmers Feed Europe
Farmers are under pressure—droughts, rising costs, and eco-friendly rules make growing food harder than ever. But there’s good news: faster, smarter plant breeding is here, and a new licensing system makes these innovations easy to access. Here’s how it works—and why it matters for Europe’s food future.
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25. 3. 2025
Czech Patents Plummet: What’s Killing Innovation
Last year, Czechs filed just 463 patent applications—the lowest number since 1995. Universities and businesses are applying for fewer patents, but why? While some blame a lack of awareness about intellectual property, others point to "offshoring patents," where foreign companies own Czech-made inventions. Despite the slump, there’s good news: Czech innovators are increasingly filing patents…
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21. 3. 2025
Europe and Japan Team Up: Powering Innovation Through Patents
On 5 March 2025, the European Patent Office (EPO) and Japan’s JETRO held their 13th annual meeting in Munich, sparking exciting discussions on innovation, sustainability, and the future of patents. With key players like JETRO Düsseldorf Director General Kazuyoshi Sugano in attendance, the event highlighted how collaboration is driving progress for Japanese companies in Europe. Here’s what you…
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19. 3. 2025
Can Elon Musk Really Trademark “Telepathy” and “Telekinesis”?
Elon Musk’s Neuralink is making headlines with its plans to trademark “Telepathy” and “Telekinesis.” But let’s be clear: these aren’t new ideas. They’ve been part of science fiction and human imagination for decades. So, can a company actually own these words? And is Neuralink’s technology as revolutionary as it sounds? Let’s take a closer look.
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12. 3. 2025
No Confusion Here: Why ‘KING’S’ and ‘AROMA KING’ Can Coexist
Trademark disputes can be tricky, but sometimes the law makes it clear: two similar-sounding brands can peacefully coexist. In a recent case, the General Court (GC) ruled that there’s no risk of confusion between the Danish mark ‘KING’S’ and the contested sign ‘AROMA KING’, both used for cigarettes and tobacco. Let’s dive into the key reasons behind this decision—and why it matters for brands…
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3. 3. 2025
EPO Makes Patents Faster and Greener with New Digital Service!
Starting today, the European Patent Office (EPO) is testing a new way to make the patent process quicker and more eco-friendly. Instead of sending paper documents, the EPO will now let users request and receive priority documents—a key part of the patent process—electronically. This change is part of the EPO’s bigger plan to go fully digital, making things easier for inventors and businesses…
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28. 2. 2025
Birkenstock Sandals Aren’t Art, Says German Court: What It Means for Fashion and Copyright?
Birkenstock sandals—the comfy, chunky shoes loved by hippies, fashionistas, and even Barbie—just lost a major legal battle. Germany’s top court ruled that Birkenstocks aren’t art, meaning they can’t be protected by copyright. This decision lets competitors like Tchibo sell similar styles, and it’s sparking big questions about how brands can protect their designs. Let’s break it down.
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26. 2. 2025
When Big Corporations Steal Your Ideas: What Can You Do?
Imagine spending months, even years, perfecting a unique design, only to have a billion-dollar corporation copy it and threaten to sue you for speaking up. This is exactly what happened to Cassey, the creator of the patented Pirouette Skort, when Nordstrom—a retail giant—allegedly stole her design and sold it as their own. Her story is a stark reminder of how intellectual property (IP) theft can…
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21. 2. 2025
UK Creatives Fight Back Against AI Copyright Plans
Imagine spending months writing a song, snapping the perfect photo, or crafting a bestselling novel—only to find out an AI company has used your work to train its algorithms without your permission. This is the reality facing UK creators as the government proposes a controversial plan to let AI firms use copyrighted material unless creators actively opt-out. Unsurprisingly, artists, writers,…
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10. 2. 2025
"Human Authored": Why Books Are Proudly Wearing a New Logo
Imagine browsing for your next read and spotting a logo that says “Human Authored”. What does it mean? The US Authors Guild recently launched this initiative, allowing writers to certify that their books were created by “human intellect” rather than AI. It’s a way for authors to show readers that their stories are 100% human-made—and it’s sparking important conversations about creativity,…
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4. 2. 2025
Is Copying AI the New Tech Trend? OpenAI vs. DeepSeek Explained
Have you ever wondered how those smart chatbots you interact with online are created? Well, some serious drama in the AI world could change the game. OpenAI, the creator of ChatGPT, is investigating whether a Chinese AI startup called DeepSeek used OpenAI’s technology to train its chatbot. At the heart of the issue is a technique called “distillation”, which lets companies shrink down large AI…
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31. 1. 2025
U.S. Patent Office Leader Resigns Ahead of New Presidential Administration: What It Means for U.S. Innovation
Big leadership changes are underway in the world of intellectual property (IP), and they could have a ripple effect on how innovation is protected and encouraged globally. Kathi Vidal, a prominent voice in IP policy, is stepping down from her role as the U.S.’s top patent official to rejoin the private sector. But her departure raises questions about what’s next for IP laws, especially with the…
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27. 1. 2025
Protect Your Brand on RedNote: The New Chinese App an IP Infringement
As millions of users flock to REDnote, a fast-growing alternative to TikTok, intellectual property (IP) issues are emerging as a major concern for brands. With over 80% of studied brands facing impersonation or counterfeit challenges on the platform, it's crucial for rights holders to be proactive. This article breaks down the key risks and offers practical steps to protect your brand on REDnote.
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24. 1. 2025
A New EU-China Patent Dispute Could Impact European Innovation
The European Union (EU) has filed a complaint with the World Trade Organization (WTO) against China, accusing it of undermining European intellectual property (IP) rights. The dispute centres on China’s courts unilaterally setting global royalty rates for European patents without the consent of the patent owners. This practice threatens to weaken European innovators in the global marketplace…
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21. 1. 2025
Miley Cyrus vs. Tempo Music: A Legal Battle That Could Reshape Copyright Law
Tempo Music Investments has filed a lawsuit against pop star Miley Cyrus, alleging that her hit song “Flowers” copies elements of Bruno Mars’ “When I Was Your Man.” Cyrus, however, argues that the case should be dismissed based on a legal technicality. This dispute, currently unfolding in California, could have significant implications for copyright law in the United States, particularly for co…
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15. 1. 2025
Sweden™: A Country's Attempt to Protect Its Identity
For most people, Sweden conjures images of IKEA, Abba, and the enchanting Northern Lights—a Scandinavian country renowned for its unique culture and picturesque landscapes. However, Sweden’s tourism board has taken an unprecedented step to safeguard its national identity by applying to trademark the country’s name.
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10. 1. 2025
Taylor Swift, Copyright, and the Fight for Creative Control
Taylor Swift is not just a global pop sensation—she was named TIME’s 2023 Person of the Year and ranked as one of Billboard’s greatest pop stars of this century. Despite her massive influence, even Swift faces the limitations of copyright law. Why did Swift go through the effort of re-recording her first six albums? To understand her bold move, let’s break down the essentials of music copyright…
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8. 1. 2025
Who Can Use Your Face? Deepfakes in the World of Intellectual Property
Deepfakes are no longer the stuff of sci-fi—they’re here, they’re real, and they’re causing chaos. These AI-generated videos, images, or audio clips look incredibly convincing but are completely fake. They can turn anyone into a puppet, saying or doing things they never actually did.
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1. 1. 2025
EU Denies Trademark for Ukrainian War Slogan
In recent news, Ukraine’s attempt to trademark the wartime slogan "Russian warship, go f*** yourself" was denied by the European Union’s General Court. The phrase, which originated from a defiant response by Ukrainian guards on Snake Island to a Russian naval demand to surrender, quickly became a symbol of Ukrainian resistance during Russia’s invasion.
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11. 12. 2024
An AI Copy Everyone Loves: Brenda Lee’s Christmas Classic Gets a Spanish Twist!
Recently, AI has found itself clashing more and more with artists' intellectual property. From unauthorized "AI songs" featuring famous performers to artwork created without the original artists' consent, legal and ethical concerns are piling up. So, when news breaks about a new AI-powered project, it usually spells trouble—especially from a legal perspective. But this time, the story is…
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5. 12. 2024
Calm and Canva: A Logo Fumble, Not A Logo Crisis
What’s it like when two popular apps accidentally confuse users – and one of them makes a joke out of it? The story of Calm and Canva shows us that logo similarity doesn’t always have to be a problem. But when can it become one?
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26. 11. 2024
Can You Patent AI Inventions? Let’s Break It Down!
Generative AI (GenAI) is everywhere these days. It’s helping companies write better code, generate stunning art, and even predict molecular structures for new medicines. Essentially, GenAI takes loads of data, learns from it, and spits out new, useful stuff. But here’s the million-dollar question: if your AI system comes up with something groundbreaking, can you patent it?
It’s not as simple as…
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21. 11. 2024
Shein vs. Temu: Who Is Copying Who?
Another legal drama straight from the world of fast fashion! This time, titans Shein and Temu are squaring off. Yes, you heard that right – the very platforms often accused of imitation are now bickering over who has been “inspired” by whom the most.
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1. 11. 2024
Tesla’s Cybercab: A High-Tech Ride or a Copyright Crash? Alcon Thinks It’s the Latter!
Tesla recently unveiled its highly anticipated autonomous “cybercab,” and while everyone was buzzing about the future of transportation, Alcon Entertainment was busy crafting a legal response. The studio behind Blade Runner 2049 is taking legal action against Tesla, alleging that the electric vehicle giant has lifted visuals straight from their sci-fi masterpiece without so much as a “please.”
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29. 10. 2024
Music & Social Media: How to Avoid Costly Legal Pitfalls
Let’s face it: social media without music would be like Paris without croissants—unthinkable! From TikTok dance trends to Instagram reels, music sets the mood and hooks your audience. But here’s the kicker: using your favorite tune could cost you big if you’re not careful.
Let’s explore how companies have landed in hot water recently and, more importantly, how to avoid falling into the same trap.…
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24. 10. 2024
New U.S. Patent Rules: Easier for Patent Owners to Defend Their Inventions (Because Who Wants Their Ideas Stolen?)
For those lucky enough to have invented the next big thing, holding a U.S. patent is like having a golden ticket. It gives you exclusive rights to your idea – unless, of course, someone tries to take it away. Welcome to the world of patent challenges in the United States, where your precious invention can be called into question. But don’t worry – some new rules from the U.S. Patent and Trademark…
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21. 10. 2024
Keyword Hijacking: When Competitors Profit from Your Reputation
In the U.S., it's pretty common to see billboards advertising lawyers along highways, or even on TV and social media. Law firms invest huge amounts of money in advertising to ensure they're the first name you think of when you need legal help. However, not everyone realizes that when you search for a lawyer online, the results might not always be what you expect.
Imagine you’ve seen ads for a…
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1. 10. 2024
Moo Deng the Hippo: A Thai Zoo's Journey to Trademark Its Internet Star
If you've been online recently, you may have come across the adorable baby hippo, Moo Deng, who's taken the internet by storm. Just a month after her debut on social media, this bouncy little pygmy hippo from Thailand's Khao Kheow Open Zoo became a viral sensation, capturing hearts both in Thailand and around the world.
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25. 9. 2024
Simplifying the Patent Rules: What’s Next for Your Connected Car?
When we think of technology in our daily lives, it’s hard to ignore how our smartphones and even our cars rely on networks like 5G, WiFi, or Bluetooth. These technologies are part of what we call standard essential patents (SEPs). But what happens behind the scenes to get these innovations into your favorite devices?
Let’s break it down.
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17. 9. 2024
ASEAN’s IP Power Move: Strengthening Innovation in the Digital Age
The Association of Southeast Asian Nations (ASEAN) has been turning heads recently in the world of intellectual property (IP), with their commitment to stronger regional cooperation. But what does that mean for everyday folks and businesses in Southeast Asia? Let’s break it down.
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5. 9. 2024
EU AI Regulations: Why Meta and Spotify Are Worried—and How to Protect Your Creative Work
Artificial Intelligence (AI) is transforming our digital world at lightning speed, but not without causing some serious concerns. Recently, the CEOs of Meta and Spotify spoke out about Europe’s AI regulations, warning that these rules might be holding back innovation and leaving European developers at a disadvantage. If you’re a creator worried about how your work might be used in this rapidly…
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29. 8. 2024
Stolen Identity and Stolen Skorts: Cassey Ho's Counterfeit Battle!
Imagine finding out that someone is not only copying your stuff but also messing with your face in a video! That’s precisely what happened to Cassey Ho, a significant name in fitness and fashion. Here’s a closer look at her situation, what intellectual property (IP) rights mean, and how modern legal tools can help.
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15. 8. 2024
Millions of Europeans Watch Sports Illegally and Buy Counterfeit Gear: Manufacturers Lose €850 Million Annually
Europe is buzzing with sports excitement, but a drama of illegal activities unfolds behind the scenes. Many fans are watching broadcasts illegally and buying counterfeit sports gear, causing huge losses for manufacturers.
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31. 7. 2024
Exciting Updates in French Trademark Law: What You Need to Know!
France has always been a trendsetter in protecting trademark rights, and now, it’s getting even better. The PACTE Act, which kicked in early 2020, brings a fresh set of tools to boost trademark protection and streamline legal procedures. Let’s break down the top five changes that make this law a game-changer for brand owners.
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18. 7. 2024
Attention EU Trade Mark Holders! Here's What Brexit Means for Your Brands
Hey there, savvy brand owners! Got an EU Trade Mark (EUTM) from before Brexit? Wondering what’s changed? Let's break it down into bite-sized chunks that are easy to digest!
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18. 7. 2024
McDonald's Loses Big Mac Trademark for Chicken Products in the EU
The American fast-food chain McDonald's has lost the right to use the Big Mac trademark for chicken products in the European Union. The decision was announced on Wednesday by the EU's second-highest court, which stated that McDonald's failed to demonstrate the use of this trademark for chicken products for at least five consecutive years. McDonald's has yet to respond to the verdict.
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15. 7. 2024
Celebrating Adolphe Sax: The Pioneer Behind the Saxophone
Today marks the anniversary of Adolphe Sax’s landmark achievement—the patenting of the saxophone. Sax, born Antoine-Joseph Sax in Belgium, was not just an inventor but also a skilled flautist and clarinettist. His visionary creation, patented on June 28, 1846, has since left an indelible mark on the music world.
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28. 6. 2024
The Battle of the Bubbles: PriSecco vs. Prosecco
In a twist that has caught the attention of beverage enthusiasts across Europe, the EUIPO has ruled on a fizzing dispute between 'PriSecco' non-alcoholic cocktails and the famous Italian sparkling wine, 'Prosecco'. Here’s what went down.
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26. 6. 2024
New USTPO Rule: Foreign Trademark Applicants Now Need a U.S. Attorney
Starting August 3, 2019, the United States Patent and Trademark Office (USPTO) implemented a new rule that impacts foreign companies and individuals who want to file trademarks in the U.S. If you're based outside the U.S., this rule is crucial for you. Let's break down what you need to know in simple terms.
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24. 6. 2024
Artificial Intelligence and Intellectual Property: Copyright
Artificial intelligence (AI) is significantly reshaping the landscape of intellectual property. Questions surrounding copyright and personal data protection intersect with everyday AI use. What are the key considerations to bear in mind?
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13. 6. 2024
Reducing War Impact on Ukraine IP
The Ukrainian delegation met with the WIPO Committee to discuss the impact of the war on intellectual property.
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12. 6. 2024
How Rihanna's Post Invalidated a PUMA Design
In a striking blend of celebrity influence and intellectual property law, the European Court of Justice recently upheld a decision invalidating PUMA’s registered design for a pair of sports shoes. The culprit? None other than global pop sensation Rihanna and her Instagram account.
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6. 6. 2024
Trademarks and Morality: What Can Be Registered?
The European General Court recently rejected a trademark featuring Pablo Escobar. It was deemed immoral and inappropriate due to the serious criminal acts committed by the notorious drug dealer and narco-terrorist. But can a trademark be rejected simply for being in poor taste?
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15. 5. 2024
Pablo Escobar: To protect or not to protect?
The European Court rejected the application for the "Pablo Escobar" trademark. Can such a ban be justified?
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15. 5. 2024
Intellectual Property: Long Story Short
When did the concept of intellectual property emerge? Let´s celebrate the World IP Day with a little excursion into IP history.
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15. 5. 2024
Are LEGO bricks protected?
LEGO bricks are a popular toy around the world. But are they legally protected?
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9. 5. 2024
What Is IP Scan?
Get an expert IP protection strategy for your new products with a 90% cashback thanks to the EU´s Fund for Small and Medium-Sized Enterprises.
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5. 5. 2024
Small applicants now benefit from a 30% discount for European patents
From April 1, 2024, small applicants benefit from a 30% reduction on all main fees when registering new inventions at the European Patent Office (EPO).
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5. 5. 2024
New EU rules keep up with digital era
After 20 years, the European Parliament has officially modernized design protection rules to keep up with the digital age and encourage a circular economy. The agreement will come into effect on December 5, 2024.
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4. 5. 2024
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