KOREJZOVA LEGAL
Protecting Your Ideas

Another legal drama straight from the world of fast fashion! This time, titans Shein and Temu are squaring off. Yes, you heard that right – the very platforms often accused of imitation are now bickering over who has been “inspired” by whom the most. 

Tesla recently unveiled its highly anticipated autonomous “cybercab,” and while everyone was buzzing about the future of transportation, Alcon Entertainment was busy crafting a legal response. The studio behind Blade Runner 2049 is taking legal action against Tesla, alleging that the electric vehicle giant has lifted visuals straight from their sci-fi masterpiece without so much as a “please.”

Let’s face it: social media without music would be like Paris without croissants—unthinkable! From TikTok dance trends to Instagram reels, music sets the mood and hooks your audience. But here’s the kicker: using your favorite tune could cost you big if you’re not careful. Let’s explore how companies have landed in hot water recently and, more importantly, how to avoid falling into the same trap. Trust me, a lawyer knocking on your door is never as fun as a trending video.

For those lucky enough to have invented the next big thing, holding a U.S. patent is like having a golden ticket. It gives you exclusive rights to your idea – unless, of course, someone tries to take it away. Welcome to the world of patent challenges in the United States, where your precious invention can be called into question. But don’t worry – some new rules from the U.S. Patent and Trademark Office (USPTO) are making it a bit easier to defend your genius. Here's what’s going on, without the legal mumbo jumbo.

In the U.S., it's pretty common to see billboards advertising lawyers along highways, or even on TV and social media. Law firms invest huge amounts of money in advertising to ensure they're the first name you think of when you need legal help. However, not everyone realizes that when you search for a lawyer online, the results might not always be what you expect. Imagine you’ve seen ads for a personal injury lawyer everywhere. After an accident, you Google their name, thinking you’ll quickly find their website. But instead of that lawyer’s site, the top results are ads for other lawyers! This happens because of a practice called competitive keyword advertising. Photo: Solen Feyissa, CC BY-SA 2.0 , via Wikimedia Commons

If you've been online recently, you may have come across the adorable baby hippo, Moo Deng, who's taken the internet by storm. Just a month after her debut on social media, this bouncy little pygmy hippo from Thailand's Khao Kheow Open Zoo became a viral sensation, capturing hearts both in Thailand and around the world.

When we think of technology in our daily lives, it’s hard to ignore how our smartphones and even our cars rely on networks like 5G, WiFi, or Bluetooth. These technologies are part of what we call standard essential patents (SEPs). But what happens behind the scenes to get these innovations into your favorite devices?   Let’s break it down.

The Association of Southeast Asian Nations (ASEAN) has been turning heads recently in the world of intellectual property (IP), with their commitment to stronger regional cooperation. But what does that mean for everyday folks and businesses in Southeast Asia? Let’s break it down.

Artificial Intelligence (AI) is transforming our digital world at lightning speed, but not without causing some serious concerns. Recently, the CEOs of Meta and Spotify spoke out about Europe’s AI regulations, warning that these rules might be holding back innovation and leaving European developers at a disadvantage. If you’re a creator worried about how your work might be used in this rapidly changing landscape, you’re in the right place. We’ll break down what these regulations mean for you and how you can protect your creative rights. 

Imagine finding out that someone is not only copying your stuff but also messing with your face in a video! That’s precisely what happened to Cassey Ho, a significant name in fitness and fashion. Here’s a closer look at her situation, what intellectual property (IP) rights mean, and how modern legal tools can help.

Europe is buzzing with sports excitement, but a drama of illegal activities unfolds behind the scenes. Many fans are watching broadcasts illegally and buying counterfeit sports gear, causing huge losses for manufacturers.

France has always been a trendsetter in protecting trademark rights, and now, it’s getting even better. The PACTE Act, which kicked in early 2020, brings a fresh set of tools to boost trademark protection and streamline legal procedures. Let’s break down the top five changes that make this law a game-changer for brand owners.

Hey there, savvy brand owners!  Got an EU Trade Mark (EUTM) from before Brexit? Wondering what’s changed? Let's break it down into bite-sized chunks that are easy to digest!   

The American fast-food chain McDonald's has lost the right to use the Big Mac trademark for chicken products in the European Union. The decision was announced on Wednesday by the EU's second-highest court, which stated that McDonald's failed to demonstrate the use of this trademark for chicken products for at least five consecutive years. McDonald's has yet to respond to the verdict.

Today marks the anniversary of Adolphe Sax’s landmark achievement—the patenting of the saxophone. Sax, born Antoine-Joseph Sax in Belgium, was not just an inventor but also a skilled flautist and clarinettist. His visionary creation, patented on June 28, 1846, has since left an indelible mark on the music world.

In a twist that has caught the attention of beverage enthusiasts across Europe, the EUIPO has ruled on a fizzing dispute between 'PriSecco' non-alcoholic cocktails and the famous Italian sparkling wine, 'Prosecco'. Here’s what went down.

Starting August 3, 2019, the United States Patent and Trademark Office (USPTO) implemented a new rule that impacts foreign companies and individuals who want to file trademarks in the U.S. If you're based outside the U.S., this rule is crucial for you. Let's break down what you need to know in simple terms.

Artificial intelligence (AI) is significantly reshaping the landscape of intellectual property. Questions surrounding copyright and personal data protection intersect with everyday AI use. What are the key considerations to bear in mind?

The Ukrainian delegation met with the WIPO Committee to discuss the impact of the war on intellectual property.

In a striking blend of celebrity influence and intellectual property law, the European Court of Justice recently upheld a decision invalidating PUMA’s registered design for a pair of sports shoes. The culprit? None other than global pop sensation Rihanna and her Instagram account.

The European General Court recently rejected a trademark featuring Pablo Escobar. It was deemed immoral and inappropriate due to the serious criminal acts committed by the notorious drug dealer and narco-terrorist. But can a trademark be rejected simply for being in poor taste?

The European Court rejected the application for the "Pablo Escobar" trademark. Can such a ban be justified?

When did the concept of intellectual property emerge? Let´s celebrate the World IP Day with a little excursion into IP history.

LEGO bricks are a popular toy around the world. But are they legally protected?

Get an expert IP protection strategy for your new products with a 90% cashback thanks to the EU´s Fund for Small and Medium-Sized Enterprises.

From April 1, 2024, small applicants benefit from a 30% reduction on all main fees when registering new inventions at the European Patent Office (EPO).

After 20 years, the European Parliament has officially modernized design protection rules to keep up with the digital age and encourage a circular economy. The agreement will come into effect on December 5, 2024.