Protect Your Brand on RedNote: The New Chinese App an IP Infringement

As millions of users flock to REDnote, a fast-growing alternative to TikTok, intellectual property (IP) issues are emerging as a major concern for brands. With over 80% of studied brands facing impersonation or counterfeit challenges on the platform, it's crucial for rights holders to be proactive. This article breaks down the key risks and offers practical steps to protect your brand on REDnote.

REDnote, known as Xiaohongshu (Little Red Book) in China, is a social media platform blending e-commerce and short video features. Popular among users under 30, it shares similarities with Instagram but emphasizes lifestyle and shopping content. The recent surge in U.S. users following TikTok's exit has catapulted RedNote to the top of app stores, making it a prime platform for brands to engage with new audiences.

Research shows that over 80% of brands studied have unverified or impersonation accounts on REDnote. Fake accounts often use official logos and branding, creating confusion among users. Counterfeit goods and "dupes" of popular brands like Lululemon, Nike, and Chanel are also prevalent, with sellers using the platform to attract buyers and redirect them to external sites.

REDnote's IP reporting mechanisms are available but limited in scope. Key challenges include:

• Reactive Monitoring: The platform relies heavily on user reports rather than proactive internal monitoring.
• China-Focused Policies: Most complaints are only processed if IP rights are registered in China.
• Slow Resolution: While the reporting process is transparent, resolution can take up to two weeks.

To safeguard your brand's reputation and assets on RedNote, consider the following steps:

1. Register Your IP Rights in China: Ensure your trademarks, copyrights, and patents are registered with Chinese authorities.
2. Monitor Regularly: Conduct frequent checks on the platform for unauthorized use of your brand.
3. Engage with REDnote’s Team: Maintain open communication with their brand protection team to stay updated on policies and reporting mechanisms.
4. Utilize Reporting Channels: Use REDnote's dedicated IP reporting page or email channels for trademark and copyright complaints.
5. Collaborate with Experts: Work with IP law professionals to navigate REDnote's policies and take action effectively.
    
    

As REDnote grows, brand impersonation and counterfeit goods risks will only increase. Proactively protecting your brand today can save you from future legal and reputational challenges.

 
Need help safeguarding your intellectual property on REDnote or other platforms? Contact our office today for expert IP consulting and legal services.