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Hey there, savvy brand owners!  Got an EU Trade Mark (EUTM) from before Brexit? Wondering what’s changed? Let's break it down into bite-sized chunks that are easy to digest!   

The American fast-food chain McDonald's has lost the right to use the Big Mac trademark for chicken products in the European Union. The decision was announced on Wednesday by the EU's second-highest court, which stated that McDonald's failed to demonstrate the use of this trademark for chicken products for at least five consecutive years. McDonald's has yet to respond to the verdict.

Today marks the anniversary of Adolphe Sax’s landmark achievement—the patenting of the saxophone. Sax, born Antoine-Joseph Sax in Belgium, was not just an inventor but also a skilled flautist and clarinettist. His visionary creation, patented on June 28, 1846, has since left an indelible mark on the music world.

In a twist that has caught the attention of beverage enthusiasts across Europe, the EUIPO has ruled on a fizzing dispute between 'PriSecco' non-alcoholic cocktails and the famous Italian sparkling wine, 'Prosecco'. Here’s what went down.