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Latest information and commentaries from the world of intellectual property. Follow us regularly so you do not miss out on any important news.
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Tesla’s Cybercab: A High-Tech Ride or a Copyright Crash? Alcon Thinks It’s the Latter!
Tesla recently unveiled its highly anticipated autonomous “cybercab,” and while everyone was buzzing about the future of transportation, Alcon Entertainment was busy crafting a legal response. The studio behind Blade Runner 2049 is taking legal action against Tesla, alleging that the electric vehicle giant has lifted visuals straight from their sci-fi masterpiece without so much as a “please.”
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29. 10. 2024
Music & Social Media: How to Avoid Costly Legal Pitfalls
Let’s face it: social media without music would be like Paris without croissants—unthinkable! From TikTok dance trends to Instagram reels, music sets the mood and hooks your audience. But here’s the kicker: using your favorite tune could cost you big if you’re not careful.
Let’s explore how companies have landed in hot water recently and, more importantly, how to avoid falling into the same trap. Trust me, a lawyer knocking on your door is never as fun as a trending video.
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24. 10. 2024
New U.S. Patent Rules: Easier for Patent Owners to Defend Their Inventions (Because Who Wants Their Ideas Stolen?)
For those lucky enough to have invented the next big thing, holding a U.S. patent is like having a golden ticket. It gives you exclusive rights to your idea – unless, of course, someone tries to take it away. Welcome to the world of patent challenges in the United States, where your precious invention can be called into question. But don’t worry – some new rules from the U.S. Patent and Trademark Office (USPTO) are making it a bit easier to defend your genius. Here's what’s going on, without the legal mumbo jumbo.
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21. 10. 2024
Keyword Hijacking: When Competitors Profit from Your Reputation
In the U.S., it's pretty common to see billboards advertising lawyers along highways, or even on TV and social media. Law firms invest huge amounts of money in advertising to ensure they're the first name you think of when you need legal help. However, not everyone realizes that when you search for a lawyer online, the results might not always be what you expect.
Imagine you’ve seen ads for a personal injury lawyer everywhere. After an accident, you Google their name, thinking you’ll quickly find their website. But instead of that lawyer’s site, the top results are ads for other lawyers! This happens because of a practice called competitive keyword advertising.
Photo: Solen Feyissa, CC BY-SA 2.0 , via Wikimedia Commons
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1. 10. 2024